The Facebook Marketers Best Kept Secret
Posted on February 1st, 2010 by admin
Has anyone tried the Facebook self serve ad platform yet? Compared to Adwords, you won’t have to worry about designing landing pages that meet mysterious Google guidelines. Now, you can use direct linking which makes starting campaigns easy. What’s nice about Facebook compared to other platforms is that it gets a ton of traffic, both from the US and internationally as well. With the right ad and offer, Facebook PPC can put some serious money in your pocket.
One downside though is that posting ads on the platform is very time consuming. Creating the 100 ads you need to test properly could take you more than an hour to post. However, if you are willing to invest in a little automation, you could use a tool called FB Ads Manager. This great little tool allows you to create your campaigns in one place and it will then go out and automatically create your ads for you. Once you try it, you won’t be able to go back to the old way.